![](https://petehawkes.com/media/pages/projects/busby/8dcc604dd3-1688686357/busby-slideshow.gif)
Busby is a framework for developing extensible, interactive display wall experiences. Using busby, content owners regain control over their display pixels; whether customizing existing content or authoring new experiences.
All content and layout is defined by a robust, accessible content framework. Customers maintain display assets without editing a single line of code. Design and layout are defined through a system based on modern web standards; simple to understand and implement.
Oblong leveraged busby to author and maintain experiences comprised of images, video, data, and live web content for IBM, McKinsey, and others.
The product was conceived to solve a particular pain:
![](https://petehawkes.com/media/pages/projects/busby/f5e8a1ae2d-1688686358/busby-pain.jpg)
Quickly review, interact, and iterate with content at scale
Quickly review, interact, and iterate with content at scale
Compose command-center dashboards on the fly
Compose command-center dashboards on the fly
Busby drives content at McKinsey's New York Experience Studio and IBM's Watson Experience Centers
Busby drives content at McKinsey's New York Experience Studio and IBM's Watson Experience Centers